While my focus is mostly on product design in recent years, i’ve also had the opportunity to develop some brand identities for RTÉ events, radio shows and podcasts.
My design process for brand work is:
- Workshop with stakeholders to establish a clear brief and scope
- Create a thinking document that informs multiple identity directions tailored to the project scope
- Present solutions to stakeholders and agree the desired direction
- Develop a brand identity document detailing logos, lockups, type, palette, patterns, illustrations, motion and any other guidelines
- Provide sample applications and templates for digital, print and social
A selection of my recent brand work can be found below.
